New Seasons Market operates a chain of grocery stores in the Portland-metropolitan area of Oregon. The company offers a unique mix of products, including natural/organic items as well as conventional brands at competitive prices. Over 30% of the company’s merchandise is sourced locally, defined as Oregon, Washington and Northern California. The company was founded in 1999 by three pioneers in the natural foods industry who wanted to develop a market committed to taking care of its employees, customers, community and environment.
Endeavour developed a relationship with the three primary owners over many years. In 2009, Endeavour invested in New Seasons to facilitate a transition to the next generation of leadership, provide partial liquidity to the existing shareholders, and ultimately broaden the employee ownership of the company. Endeavour was attracted to the opportunity for a number of reasons, including the company’s loyal following among Portland consumers, the company’s product expertise and unique product mix, and the founders’ commitment to the local community reflected in the company’s low employee turnover and active community involvement. Endeavour and the founding shareholders, together, intend to continue investing in the company for long-term growth and sustainability while preserving the company’s unique local and community-oriented strategy.